1. Who we are

Welcome to The Smacketh Sdn. Bhd.

The Smacketh Sdn. Bhd. (“The Smacketh”, “we”, “us”, or “our”) is a digital marketing and technology company incorporated in Malaysia under registration number 1540589X / 202301046675, with its headquarters located at Menara Safuan, Kuala Lumpur, Malaysia.

This Privacy Policy explains how we collect, use, process, store, protect, and disclose information when you access or use our websites, digital services, social media analytics solutions, and related platforms (collectively, the “Services”).

By using our Services, including connecting your social media accounts through authorised third-party integrations such as Meta and TikTok, you acknowledge and agree to the practices described in this Privacy Policy.

We are committed to protecting your personal information and handling your data responsibly in accordance with applicable laws, including the Personal Data Protection Act 2010 of Malaysia (PDPA).

2. Information We Collect

We may collect different types of information depending on how you interact with our Services.

2.1 Information You Provide Directly

When you create an account, contact us, subscribe to our services, or communicate with us, we may collect:

• Full name
• Company name
• Job title
• Email address
• Phone number
• Business address
• Account login information
• Billing and payment information
• Information submitted through contact forms or customer support channels

2.2 Social Media Account Information

If you choose to connect your social media accounts to our Services, we may collect information provided through authorised third-party platforms, including:

Meta Platforms

This may include information from connected:

• Facebook Pages
• Instagram Business Accounts
• Meta Business Accounts

Depending on the permissions granted, this may include:

• Page/account identifiers
• Profile information associated with authorised business accounts
• Posts and content published through connected accounts
• Comments and engagement information
• Likes, reactions, shares, impressions, reach, and performance metrics
• Audience insights and analytics data

TikTok

This may include information from connected TikTok Business Accounts, such as:

• Account identifiers
• Profile information associated with authorised business accounts
• Video performance information
• Views, likes, comments, shares, and engagement metrics
• Audience analytics and performance data

We only access information that you authorise us to access through official authentication and API processes provided by these platforms.

We do not collect or store your social media passwords.

2.3 Usage and Technical Information

When you access our Services, we may automatically collect certain technical information, including:

• IP address
• Browser type
• Device information
• Operating system
• Usage activity
• Login history
• Website interactions
• Error logs and performance information

This information helps us maintain, secure, and improve our Services.

3. How We Collect Information

We collect information through:

• Direct submissions from you
• Account registrations
• Contact forms
• Customer communications
• Authorised connections to third-party platforms
• APIs provided by social media platforms such as Meta and TikTok
• Cookies and similar technologies
• Service usage and analytics tools

3.1 Comments

Suggested text: When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

3.2 Media

Suggested text: If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

3.3 Cookies

We may use cookies and similar technologies to:

• Maintain website functionality
• Remember user preferences
• Understand website usage
• Improve performance
• Enhance security

You may configure your browser settings to refuse cookies. However, some features of our Services may not function properly if cookies are disabled.

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year. If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser. When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed. If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

3.4 Embedded content from other websites

Suggested text: Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

4. How We Use Your Information

We use information collected for the following purposes:

4.1 Providing Our Services

We use your information to:

• Provide access to our platform
• Connect and manage authorised social media accounts
• Generate analytics dashboards and reports
• Monitor social media performance
• Provide insights and recommendations
• Deliver requested services

4.2 Improving Our Services

We may use information to:

• Improve platform functionality
• Develop new features
• Analyse usage trends
• Improve user experience
• Maintain system reliability

4.3 Communication

We may use your information to:

• Respond to enquiries
• Provide customer support
• Send service-related notifications
• Inform you about updates or changes to our Services

4.4 Security and Compliance

We may use information to comply with legal obligations, detect and prevent fraud, protect our systems, and enforce our Terms of Service.

4.5 How we retain your data

We take reasonable measures to protect your information against:

• Unauthorised access
• Loss
• Misuse
• Alteration
• Disclosure

Security measures may include:

• Secure authentication
• Access controls
• Encryption technologies
• Regular system monitoring
• Data backup procedures

However, no method of electronic storage or transmission is completely secure, and we cannot guarantee absolute security.

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

We retain personal information only for as long as necessary to:

• Provide our Services
• Maintain business records
• Comply with legal obligations
• Resolve disputes
• Enforce agreements

When information is no longer required, we will take reasonable steps to delete or anonymise it.

5. How We Share Information

We do not sell, rent, or trade your personal information.

We may share information only in the following circumstances:

5.1 Service Providers

We may share information with trusted third-party providers that support our operations, including:

• Cloud hosting providers
• Software providers
• Analytics providers
• Payment processors
• Customer support platforms
• Artificial intelligence service providers

These providers are only permitted to process information necessary to provide their services.

5.2 Legal Requirements

We may disclose information if required to:

• Comply with applicable laws
• Respond to legal requests
• Protect our rights or property
• Prevent fraud or security threats

5.3 Business Transactions

If The Smacketh undergoes a merger, acquisition, restructuring, or sale of assets, information may be transferred as part of that transaction.

6. Your Rights

Subject to applicable laws, you may have the right to:

• Request access to your personal information
• Request correction of inaccurate information
• Request deletion of your information
• Withdraw consent for certain processing activities
• Request information about how your data is handled

To exercise these rights, please contact us using the details provided below.

6.1 Data Deletion Requests

You may request deletion of your personal data associated with our Services.

To submit a deletion request:

Email:

info@thesmacketh.com

Please include:

• Your name
• Company name (if applicable)
• Email address associated with your account
• Details of your deletion request

We will verify your request and process eligible deletion requests within a reasonable timeframe.

For more information, please visit our Data Deletion page:

6.2 Third-Party Links and Services

Our Services may contain links to third-party websites, applications, or services.

We are not responsible for the privacy practices or content of third-party services.

We encourage you to review the privacy policies of any third-party platforms you use.

6.3 International Data Transfers

Some service providers we use may process information outside Malaysia.

Where applicable, we take reasonable steps to ensure that appropriate safeguards are implemented to protect your information.

6.4 Children’s Privacy

Our Services are intended for businesses and professional users.

We do not knowingly collect personal information from children under the applicable legal age without appropriate consent.

If you believe a child has provided personal information to us, please contact us and we will take reasonable steps to delete such information.

7 Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes to our Services
• Changes in legal requirements
• Improvements to our data practices

Any updates will be published on this page with the revised date.

8. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

The Smacketh Sdn. Bhd.
Registration No.: 1540589X / 202301046675
Menara Safuan
Kuala Lumpur, Malaysia

Email: info@thesmacketh.com